Bukola Afeni
Nigeria Afropop singer Ugochi Lydia Onuoha who is popularly known as Guchi, said TikTok has helped her music career tremendously .
Guchi, who started her music career in 2012 with her debut single “No Be Jazzy” said, TikTok has allowed her to connect with people most especially her fans from all over the world.
She said, “The platform has allowed me to connect with fans from all over the world, and their creativity never ceases to amaze me. TikTok has truly amplified my music and provided me with a unique way to engage with my audience,” she said.
Guchi disclosed this during an exclusive media event held on August 10, 2023 Maison Fahrenheit Hotel in Lagos State.
Following the release of her smash hit debut single ‘Jennifer’ in February 2021, Guchi captivated the hearts of millions of fans around the world as she amassed a massive followers on TikTok. She has since released more songs to the resounding applause of her ever-growing.
Speaking further, the Afropop singer explained how artists can use TikTok platform to break boundaries and share the uniqueness of Afrobeats with the world using her viral single ‘Notice Me’ as a case study.
She added that with the platform she can show her passion, creativity, and originality to the world beyond Nigeria without losing the essence of her Afrobeats roots.
The Content Partnerships Lead-Music at TikTok Sub-Saharan Africa, Munya Vomo said, “We are thrilled to see artists like Guchi flourish on TikTok. On Notice Me, as with each of her releases, multitudes of TikTok users, once again, connected with her music by interpreting it through their own content on the platform.
“Through her music, talent, and engaging content, she embodies the creative spirit of TikTok and continues to leave an indelible mark on the platform’s vibrant community,” he said.
Speaking on how artists can make use of TikTok, Vomo said TikToK’s magic lies in its democratising power, adding that it is a platform where anyone with talent, passion, and creativity can shine, Guchi’s journey underscores this with TikTok, she didn’t need a traditional record label to amplify her voice; her talent did the talking.
”Musicians reside at the heart of TikTok’s vibrant community, and our commitment lies in empowering both established and emerging artists to realise their full potential. Our platform offers them a dynamic space to experiment, innovate, and connect with fans like never before,” Vomo added.
