Esther Salifu
In commemoration of the 2025 World Sleep Day, Mouka, Nigeria’s leading mattress brand, has partnered with the World Sleep Society and key opinion leaders in the healthcare industry to raise awareness about the importance of prioritizing sleep health.
This year’s theme, “Make Sleep A Priority,” resonates with Mouka’s mission to educate consumers on the pivotal role of sleep in overall well-being. As part of its awareness campaign, Mouka conducted physical sensitization sessions at selected organizations in partnership with the Nigeria Society of Physiotherapy and the National Association of Manual Therapists.
According to Yemisi Obadina, Senior Brand and Innovation Manager at Mouka, “As the market leader, we are aware that the onus lies on us to educate our consumers on the importance of quality sleep to physical and mental well-being.”
“Prioritizing quality sleep can help prevent so many illnesses that are plaguing our country today, such as coronary artery disease, cardiovascular mortality, obesity, dementia, risk of stroke, and even seizures. Our current marketing campaigns, ‘Good sleep better life’ and ‘Sleep well, live well’ also drive home the same message. Sleep is one of the 3 key pillars of a healthy life; the other two are good nutrition and exercise,”Obadina added.
The presidents of the medical associations NSP and NAOMT, which have exclusively endorsed Mouka as the brand that provides world-class, ergonomically compliant products, also shared their thoughts on the 2025 theme.
Dr. Felix Odusanya, PT National President of the Nigeria Society of Physiotherapy, emphasized the importance of good quality sleep, stating, “Neglecting sleep can have severe consequences on overall health and well-being. It is also worth noting that good quality sleep requires good, comfortable, and conducive sleep surfaces and materials like those made by Mouka.”
Professor Ojoawo Ojo BMR, President of NAOMT and a Professor of Musculoskeletal Physiotherapy and Anthropometry OAU Ile-Ife, also highlighted the benefits of prioritizing sleep, saying, “Making sleep a priority involves self-discipline. It can improve productivity and, ultimately, the quality of life. Good sleep is important for better memory and performance, healthy weight management, lowered risk of heart disease, emotional stability, and stronger immunity.”
