NFVCB seeks for content that discourage smoking

Yemi Obafemi

The National Film and Video Censors Board (NFVCB), has seeked for collaboration to develop creative content that discourages smoking and promotes positive health messages in film industry.

The Executive Director/CEO of the National Film and Video Censors Board (NFVCB), Shaibu husseini, made the disclosure as he announced the Prohibition of Money Ritual, and smoking display in Movies, Musical Videos and Skits in film industry.

Speaking during a National Stakeholders Engagement on Smoke-Free Nollywood in Enugu, the NFVCB boss stated that apart from the health challenge of smoking, it also has negative impact on teens and young people, who patronise Nollywood more.

He said:‘Today, we are facing an industry emergency requiring bold and ambitious actions from all parents, guardians and stakeholders.

“When my predecessor approached the former Minister of Information, Alhaji Lai Muhammed on the need to make a subsidiary legislation to curtail the display of smoking in Nigerian movies, he saw the need to include money rituals. Others included in the regulation are ritual killings and glamourising other crimes in order to further sanitise the film industry.

“Today, I am delighted to announce to you that the Minister of Arts, Culture and the Creative Economy, Hannatu Musawa, pursuant to section 65 of the NFVCB Act 2004 has approved the regulation.

“The Minister has approved the Prohibition of Money Ritual, Ritual Killing, Tobacco, Tobacco Products, Nicotine Product Promotion and Glamorisation display in Movies, Musical Videos and Skits” Regulations 2024.

“We have also forwarded the approved copy to the Federal Ministry of Justice for Gazette”.

Husseini stated that the board planned to implement extensive enlightenment campaigns in secondary schools, tertiary institutions, local communities, faith organisations, and other institutions.

“As you all know, the film industry occupies a central position in the entertainment and creative sector, and it is imperative that we continue to place the highest premium on the progress of the film industry. The NFVCB supports smoke-free movies and supports smoke-free Nollywood, and we therefore seek your collaboration to develop creative content that discourages smoking and promotes positive health messages.

“After series of engagements, the NFVCB in collaboration with the CAPPA decided to do a ‘subsidiary regulations’ to cater for smoking in movies since this aspect was not expressly spelt out in the extant Law.

“The NFVCB is well prepared to take leadership in this regard and has planned and began implementing innovative ways to achieve its mandate.”

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