Bukola Afeni
Veteran Nollywood actor Jide Kosoko has recognised the impact of unconventional promotional strategies, including dancing, in boosting film visibility in Nigeria, while maintaining that more structured methods should be adopted.
Speaking on the TVC Breakfast Show on Friday, Kosoko said although the approach may not align with global best practices, it has proven effective for some actors, particularly in attracting audience attention.
“There is nothing bad about that style for her, but I’m telling you it is not the best. There should be a more organised way of promoting our movies,” he said.
Kosoko referenced actress Funke Akindele, noting that her use of such promotional tactics has delivered measurable success within the industry.
“Funke thought it was wise to do something that could bring attention, and she did it. And it’s working for her and a lot of us, too. At the end of the day, what you are looking for is returns,” he added.
The actor stressed that promotional strategies in Nigeria often differ from those in other parts of the world due to environmental and industry realities.
“I’ve travelled a lot, and I know that people elsewhere, even actors, don’t dance about their movies. That is not the standard. But unfortunately, our environment is different,” Kosoko said.
